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Oktopost Acquires Milk Video to Elevate B2B Video Marketing

Oktopost announced the acquisition of Milk Video, a video creation company focused on simplifying short-form video editing for marketers. The acquisition reinforces Oktopost’s commitment to helping B2B marketing leaders create more...

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2025 State of ABM: How B2B Teams Use AI, Hyper-Personalization to Drive Results

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B2B Marketers Changing Strategies Due to Current Economic Climate: Harris Poll

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Mediafly Enhances AI Capabilities with Appinium Acquisition

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Salesforce Looks to End ‘Do-Not-Reply’ Marketing with Marketing Cloud Next

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InMarket Acquires ChannelMix To Enhance Data Analytics & Media Mix Modeling Capabilities

InMarket, a real-time marketing and measurement provider, acquired ChannelMix, a media mix modeling (MMM) and marketing revenue optimization platform, to help bolster InMarket’s data analytics and measurement capabilities. The company hopes…

Industry News August 7
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The Secret To Unlocking Anonymous B2B Buyer Engagement

AI is more than just the latest buzzword — it’s now a critical component of guiding decision-making in businesses. As leaders increasingly weave AI into their strategic narratives, they’re realizing that…

Blog August 7
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Ranking B2B’s Top 3 Content Formats For Buyer Engagement

In the first five days of the 2024 Paris Olympics, viewership was already up 79% from the 2021 Tokyo games. That uptick of viewership is likely twofold: The games are…

Feature August 7
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