Demand Gen Report
Ready to Target Buying Groups? Take a Systematic Approach
A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market to the entire group with relevant campaigns. Forrester estimates that for B2B purchases,...
Latest Posts
Reaching & Pre-Qualifying B2B Decision-Makers With An Interactive Video Strategy
Since 2019, total B2B ad spend within the U.S. has almost tripled, with 2024 spend projected at more than $20 million. This unprecedented growth, fueled largely by industry shifts toward…
Demanding Views September 6Marketbridge Launches New Marketing Consultancy For Growth-Focused Organizations
Marketbridge, a growth consulting and marketing firm, launched a new consultancy “powerhouse” that incorporates the specialties of five firms — COMM, fama PR, Intelisent, MarketBridge and Quarry — with the goal…
Industry News September 54 B2B Marketing Lessons You’ll Learn At #B2BMXEast
There’s a lot of innovation surrounding B2B Marketing Exchange East: A new name and location, and for the first time ever, the event is book-ended by two days of immersive Workshops…
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