Demand Gen Report

2025 Account-based Marketing Benchmark Survey

Account-based marketing (ABM) has moved far beyond its early roots as a niche tactic and now sits at the heart of modern B2B strategy. More organizations are recognizing that ABM...

media, social media 3D background design visual design work, (3D rendering)

Advertisers Want to Move Beyond Search and Social— The Question Is “How?”

Demanding Views

NetLine’s Josh Baez is Here to Save Your B2B Funnel

Blog

Sales and operations planning concept. Memo sticks on the desk.

Seismic’s Centralized Enablement Platform Fuels Record Growth for OneSource Virtual

Case Studies

What B2B Marketers Learned at Advertising Week 2025

Blog

Latest Posts

mockup of a macbook placed on a desk with sticky notes around it m14906 r el2

Zilliant’s Infusion Of AI Across The Pricing Lifecycle

Zilliant is designed to help businesses focus on pricing by managing the entire pricing lifecycle with its data science, cloud-native software. Recently, the company incorporated generative AI into the pricing…

Solution Spotlight July 24

Dissatisfaction, dislike or negative feedback, angry customer or dissatisfied employee, angry review, disappointment rating or complaint concept, man pushing rating bar to dissatisfaction level.

Embracing The Service Recovery Paradox: 3 B2B Marketing Lessons From The Crowdstrike Failure

There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that a customer who has a problem resolved satisfactorily may end up more…

Industry News July 24

Man attracting people with magnet, concrete

TrustRadius Launches Intent-Driven Leads Program

TrustRadius, a buyer intelligence platform for business technology, debuted its Intent-Driven Leads program, which is designed to harness the power of user reviews and downstream intent data to generate in-market…

Industry News July 23