Demand Gen Report

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Vereigen Media Focused on Modern Approach to Content Syndication

B2B marketing organizations are facing growing pressure to prove real audience interest. To solve this problem, Vereigen Media is taking a modernized approach to content syndication with a new tool designed...

The New CSO Mandate: Hit the Number While Rebuilding the Engine

Demanding Views

Infuse InkHub B2B business strategy concept. Businessman working with B2B virtual on laptop, conceptualizing strategy, partnership, targets in business to business services. E commerce, B2B

Infuse, InkHub Partner to Deliver the First True End-to-End 1to1 Buyer Experience

News Brief

B2BMX 2026 Keynote: Elfried Samba Looks to Bring the Sexy Back to B2B Marketing

Feature

B2BMX 2026 Powered by Advertising Week: OpenAI Keynote Kicks Off Day 2

Blog

Latest Posts

How To Adapt Ad Content To The Buyer’s Journey

As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries.

Demanding Views August 23

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Meet The AI Copilot That Serves As A ‘Purpose-Built’ GPT For Businesses

When it comes to AI adoption, 81% of sales teams are either experimenting with or have fully implemented the technology. While that implementation generally comes in the form of ChatGPT…

Blog August 21

Why Commitment Is The ‘Real Magic’ Of Martech Effectiveness

It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized and they’re faced with a CFO that’s tightening the purse strings. At…

Blog August 20