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Unlocking Seller Potential: A Strategic Framework for Boosting Productivity and Driving Growth
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Research Recap: Branded Email Signatures Increase Company Recognition, Trust
More than half (52%) of prospects and customers leverage email as their main channel of communication — and 59% of marketers are responding in kind, indicating that email marketing is…
Industry News April 8
Meet pharosIQ, The New Company Created From MRP & CONTENTgine’s Merger
Following their March 2024 merger, MRP, a global account intelligence provider, and CONTENTgine, a provider of B2B technology buyer insights and lead generation, revealed their joint company’s new name: pharosIQ. The…
Industry News April 8
Less Waste, More Revenue: How To Grow A Higher Quality Pipeline
If marketers and salespeople have one commonality, it’s that their pipeline invariably includes a high percentage of companies they aren’t a fit. This creates a negative impact on key business…
Demanding Views April 5
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
