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Marketers Slow To Adopt Virtual Events

Marketers Slow To Adopt Virtual Events

While virtual events offer advantages such as lower costs per lead compared to in-person events,…

#C2C15 Recap: What You Missed

#C2C15 Recap: What You Missed

Scottsdale, AZ was the ultimate destination for content marketing and demand generation insights, best practices…

Skills Of The Modern Marketer

Skills Of The Modern Marketer

Today's B2B marketing landscape is in a constant state of fluidity, and companies need to…

The Evolving B2B Buying Process

The Evolving B2B Buying Process

B2B buyers are embracing online options to research and purchase products, B2B suppliers need to…

How Technology Is Shaping The Future Of Digital Marketing

How Technology Is Shaping The Future Of Digital Marketing

B2B buying can be attributed to many factors, but the growth and evolution of technology…

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8 Content Marketing Trends For The Coming Year

B2B marketers are increasing their content marketing budgets and creating more content than what they…

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Superheros of Inbound Marketing

Inbound marketing cost 62% less than traditional methods of marketing, but it requires contributions from…

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Navigating The Online Marketing Landscape In 2015

The rise of interactive content and the changing buying process are some of the prominent…

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What Content Has the Most Clout?

  When it comes to content, it's all about the quality instead of the quantity.…

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Video Plays Starring Role In Demand Generation

  Many B2B marketers are increasingly relying on visual content — particularly video — to…

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VerticalResponse Launches Developer Program For Small Businesses

VerticalResponse, a provider of online marketing tools provider for small businesses, launched an open API…

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Why Personalized Marketing Will Dominate In 2015

  With unprecedented customer data, savvy marketers are creating customized experiences for site visitors. This…

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