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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

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Optimization Summit 2012 Wrapup

MECLABS’ Editorial Content Director Daniel Burstein took time out of MarketingSherpa’s 2012 Optimization Summit in…

BrightTALK Enhances Platform To Focus On Content Marketing And Viewer Reporting

BrightTALK, a SaaS provider of webinar and video technology, recently released a new attachments feature…

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Marketing Experts Share Strategies For Using Video In Demand-Gen Campaigns

Until recently, video was often relegated to the list of things B2B marketers did "just…

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Adobe Infographic “Top 5 Conversion Opportunities For Digital Marketers In 2012”

Inefficient is no longer acceptable! Marketers have focused their efforts on optimize prospect and customer…

Brainshark Sees Traction In Pharmaceutical, Financial Services Verticals For Mobile Presentation Platform

Brainshark, Inc., a provider of cloud-based online and mobile presentations, has reported customer growth in new…

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Quick Start Guide: Creating Killer Content

Today's marketers need to focus on adding value and delivering unique insights — it's all…

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Content Preferences Survey Report

Content is often the first point of engagement between a solution provider and a potential…

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Rewriting the Rules of Member Engagement

Social media provides powerful opportunities to send member engagement soaring, thanks to the natural connections…

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Infographic: Facebook – Dissecting The IPO

Facebook's IPO is off to a bumpy start – and it has a long way…

Sitecore And Brightcove Partner To Deliver Video Web Campaign Functionality

Sitecore recently announced its partnership with Brightcove, a provider of cloud content services, to launch…

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Are You Ready To Launch Your Lead Gen Team?

Are you ready to launch your lead gen team? This infographic, originally posted to the OpenView…

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Guide To Marketing Automation Solutions – May 2012

The B2B marketing automation industry is growing rapidly, as organizations tap technology to enhance their…

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