Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
Filter Resources
Filter by Types
State Of RevOps: Unleashing The Potential Of Unifying Multiple Teams Through People, Data & Technology
As companies reflect on the challenges behind them and how to position themselves for the future,…
What’s Working In Account-Based Marketing: B2B’s Evolution To ABX
Is ABX the new ABM? Account-based experience (ABX) is poised as the next evolution of…
From Lackluster To Blockbuster: How CTV Gives B2B Brands A Better Video Ad Platform
Aired On: December 8, 2022 @ 2 PM ET / 11 AM PT B2B marketers have…
Tips For Optimizing Your Marketing Videos
Video success goes beyond the creative execution — it's also imperative practitioners provide a high-quality…
The Psychology Of Color In Marketing
Color has an interesting way of invoking emotions and subconsciously impacting humans' feelings. This infographic…
What’s Working In Lead Nurturing & Acceleration? Practitioners Working Toward Humanizing Nurture Strategies
Converting B2B prospects into buyers is often a complicated, lengthy process. This is especially true…
The State Of In-Person Events
In-person events are back, and this infographic outlines how event planners are organizing them, the…
The B2B Social Marketer’s Guide To Connected TV
Connected TV (CTV) isn’t a far leap from your tried-and-true social platforms. As a social…
The Anatomy Of A Great Sales Outreach Email
The average ROI for email campaigns is 4002% — or $42 for every $1 spent,…
2022 State Of Database Quality & Accuracy: Practitioners Delivering Deeper Buyer Intelligence & Personalizing Marketing Messages
As more buyers demand relevant, customized engagement, marketing teams are prioritizing their database strategies to…
What’s Working In B2B Advertising? Practitioners Increasing Engagement Through Interactivity & Platform Diversification
In the era of self-service buying journeys, B2B advertising is simultaneously a marketer’s best friend…
How To Formulate A More Effective Approach To TikTok Marketing
TikTok is projected to reach 1.5 billion users by the end of 2022 and, as…
