Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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12 B2B Marketing Intelligence Insights They Don’t Want You To Know
Although B2B marketers are focused on adopting more data-driven strategies, there are still some common…
What’s Working In Direct Mail: Building Deeper Connections & Personalizing Outreach With Multichannel Campaigns, Sustainable Elements & Charitable Components
Direct mail is the gift that keeps on giving — literally. With 68% of recipients…
When Designing A CTA, Pay Attention To…
An effective call to action (CTA) results in higher conversion rates and/or generates new leads…
CXO Conversations: Hubb CEO Shares Best Practices To Successfully Capitalize On Hybrid Event Success
Welcome back to Demand Gen Report’s CXO Conversations, a video interview seriesthat provides our audience…
Developing Video Campaigns To Engage Key Prospects At Every Stage Of Their Journey
Regardless of the type of content you create, it won’t get the job done if…
Get To The Heart Of Your Ideal Audience
Targeted content is essential for helping B2B organizations reach their target audience, as 62% of…
2021 Killer Content Awards: B2B Brands Dominating The New Marketing Metaverse
Marketing teams and content creators leveled up their approach to campaign strategy, creative and execution.…
9 Amazing Tips: How To Create SEO Friendly Content
With websites proving to be the second most popular source to generating buyer interest, it's…
CXO Conversations: Aventri CEO Jim Sharpe Outlines The Future Of Event Marketing
Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our…
Key Statistics Emphasizing The Significance Of Digital Advertising
Digital advertising is critical for engaging B2B buyers, as 56% of buyers cite web searches…
Partnerships As A Growth Channel: What The Fastest Growing SaaS Companies Have Already Figured Out
To drive greater awareness of their offerings, especially among undeclared or undetected prospects, B2B marketers…
2021 B2B Buyers Survey: As Buying Committees Expand, Unique Patterns Emerge Among Different Stakeholders
As we mark the 12th anniversary of Demand Gen Report’s B2B Buyers Survey, it is…
