Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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What Partners Really Want – Why 1/3 Of Vendor Programs Are Dead-On-Arrival
Aired On: April 12, 2021 @ 2 PM ET / 11 AM PT 2021 Channel…
5 New B2B Customer Engagement Strategies
With the acceleration of digital transformation kicking into full force in 2020 and buyers' needs…
CXO Conversations: Jifflenow CMO On Why MQMs Are The New MQL
Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our…
Getting A Feel For Tactile Marketing’s Relevancy & Value
In this video, Klaudia Tirico, Editor of Demand Gen Report, and Nick Runyon, CMO of…
10 Marketing Trends For 2021
As B2B marketers gain a foothold in 2021, they must keep track of ongoing industry…
The State Of Email Marketing
Email marketing continues to be a top engagement channel for B2B marketers, with 89% of…
B2B Marketing Automation Guide: Integration, Campaign Planning & Key Strategies For Getting The Most Out Of Your Automation Tech
Marketing automation is continuing its decades-long reign as a household name for most B2B marketing…
Conversion Best Practices Toolkit
At a time when customers demand more from their digital interactions with companies across a…
Evolving Persona Thinking To Win More Business
With an average of seven stakeholders involved in a B2B tech purchasing decision and 65%…
Demand Generation Benchmark Survey Report: B2B Orgs Laser-Focused On ABM & Content Marketing To Engage Audiences Virtually Via Traditional Channels
The events of 2020 turned most B2B organizations’ demand generation strategies on their heads,…
Latest Trends In Social Media Marketing: B2B Vs. B2C
Social media marketing is a totally separate ballgame for B2B orgs. This infographic from Grazitti…
Why Is Branding Essential For B2B Sites?
In this age of digital transformation, marketers are relying more on their branded websites to…
