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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

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Finding “True North” On Your Marketing Compass

Finding “True North” On Your Marketing Compass

A Practical Guide To Using Customer Cost And Lifetime Value Metrics Are you having a…

2016 Lead Nurturing Benchmark Study

2016 Lead Nurturing Benchmark Study

ABM, Personalization Driving Increased Sophistication, Increased Results As B2B marketing continues to evolve, lead nurturing…

The Decentralized Content Marketing Playbook

The Decentralized Content Marketing Playbook

Content marketers are inclined to prioritize blog content creation and growing SEO in order to…

How To Accelerate Your Enterprise Lead Gen Engine

How To Accelerate Your Enterprise Lead Gen Engine

Optimizing an existing lead generation engine on limited resources can be tough, but more top-funnel…

4 Things The Best Global Marketing Organizations Do Differently In Marketing Planning

4 Things The Best Global Marketing Organizations Do Differently In Marketing Planning

Fresh Planning Strategies To Implement With Your Marketing Team As a marketer, we know you’re…

Dramatically Increase Content Engagement With These Digital Publishing Tricks

Dramatically Increase Content Engagement With These Digital Publishing Tricks

The effectiveness of B2B content marketing is spiraling into the abyss – declining click-through rates,…

How To Save Time (And Money) With Marketing Automation

How To Save Time (And Money) With Marketing Automation

Research shows that a majority (78%) of marketers said marketing automation has helped increase their…

2016 Killer Content Showcase Series

2016 Killer Content Showcase Series

Overcoming Case Study Obstacles With Creative, Cross Channel Content Strategies In this webinar, you’ll hear…

The Ultimate Guide To Content Distribution

The Ultimate Guide To Content Distribution

You can pour resources into creating compelling content and optimizing the content experience, but it’s…

The Worrying Truth About The State Of B2B CX

The Worrying Truth About The State Of B2B CX

Today, 80% of B2B customers base their buying decisions on customer experience (CX). Yet, only…

Five Ways Small Businesses Are Powering Growth with Marketing Automation

Five Ways Small Businesses Are Powering Growth with Marketing Automation

Business technology is a heavy investment, but is important to helping your company succeed! Don’t…

The Evolution Of ABM With #FlipMyFunnel

The Evolution Of ABM With #FlipMyFunnel

At the #FlipMyFunnel event in Boston on August 11, Demand Gen Report’s Andrew Gaffney and…

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series