How Predictive Analytics Improves B2B Marketing Outcomes

Forrester Research

Forward-looking business insights enable B2B marketers to predict go-to market outcomes by gaining visibility into their total addressable markets. More tactically, predictive insights can help increase the accuracy of customer identification and improve the performance of customer acquisition programs

  • How 97% of predictive analytics users benefit from predictive analytics;
  • Why 83% say they have experienced a considerable or very high business impact from their use of predictive analytics; and
  • How predictive helped 58% of respondents exceed their marketing business goals.

Download the latest research from Forrester, titled: From Insight To Action: How Predictive Analytics Improves B2B Marketing Outcomes, for a look at in-depth research into how predictive analytics is helping B2B companies outperform other organizations that use traditional data analytics.

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