Forrester Research
Forward-looking business insights enable B2B marketers to predict go-to market outcomes by gaining visibility into their total addressable markets. More tactically, predictive insights can help increase the accuracy of customer identification and improve the performance of customer acquisition programs
- How 97% of predictive analytics users benefit from predictive analytics;
- Why 83% say they have experienced a considerable or very high business impact from their use of predictive analytics; and
- How predictive helped 58% of respondents exceed their marketing business goals.
