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#B2BSMX Recap: How Revenue Innovators Factor Into ABM/ABX Programs

#B2BSMX Recap: How Revenue Innovators Factor Into ABM/ABX Programs

It's become an unwritten rule in modern B2B marketing: You can't host an event without spotlighting account-based marketing's…

Industry News August 17
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Q&A With MRP's Scott Matthews: How Predictive Data Is Impacting ABM & SaaS Technology

Q&A With MRP’s Scott Matthews: How Predictive Data Is Impacting ABM & SaaS Technology

With B2B buyers demanding personalized buyer experiences that mimic their consumer experiences, marketers have adopted new data-driven strategies…

Blog August 10
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Why ABM Is Only As Good As The Data

Why ABM Is Only As Good As The Data

While life begins to resume some semblance of normalcy, many businesses are still navigating through the Covid-19 pandemic's…

Demanding Views July 9
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