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New Research: Marketers Increase Investment In ABM Following Early Success; Still Struggle With Data And Measurement

New Research: Marketers Increase Investment In ABM Following Early Success; Still Struggle With Data And Measurement

COVID-19 has caused many B2B marketers to double down on ABM and engage their audiences with account-based targeting…

Industry News August 5
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Terminus Launches Engagement Hub To Unify Account-Based Engagement Efforts

Terminus Launches Engagement Hub To Unify Account-Based Engagement Efforts

Terminus, a full-funnel ABM platform, has launched its Terminus Engagement Hub, aiming to provide data and attribution capabilities…

Industry News August 4
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ABM Is Not A ‘Set-It-And-Forget-It' Tactic

ABM Is Not A ‘Set-It-And-Forget-It’ Tactic

Account-based marketing (ABM) has its share of disciples who swear that it's the best way to pursue prospects:…

Demanding Views July 31
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