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Latest In: ABM

ABM AdRoll CEO Figure Eight marketing technology nextroll RollWorks
NextRoll Names Robin Bordoli As New CEO

NextRoll Names Robin Bordoli As New CEO

NextRoll, the marketing technology parent company of ABM platform RollWorks and AI-powered marketing software AdRoll, has announced Robin Bordoli…

Industry News August 13
ABM ABM strategies alignment channel engagement CRM system Demandbase market research
New Research: Marketers Increase Investment In ABM Following Early Success; Still Struggle With Data And Measurement

New Research: Marketers Increase Investment In ABM Following Early Success; Still Struggle With Data And Measurement

COVID-19 has caused many B2B marketers to double down on ABM and engage their audiences with account-based targeting…

Industry News August 5
ABM ABM platform engagement Terminus unified experiences
Terminus Launches Engagement Hub To Unify Account-Based Engagement Efforts

Terminus Launches Engagement Hub To Unify Account-Based Engagement Efforts

Terminus, a full-funnel ABM platform, has launched its Terminus Engagement Hub, aiming to provide data and attribution capabilities…

Industry News August 4
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