Latest In: account visibility
account visibility attribution models internal collaboration Netskope Openprise revops sales cycle SDRs
Netskope, a computer security software provider, sought to build a comprehensive go-to-market (GTM) strategy that allowed its marketing…
Case Studies
August 23
account planning account visibility Drift intent intent data analysis realtime engagement Sales seat
The Sales Seat solution from Drift is designed to unify sales data and highlight which accounts and buying…
Solution Spotlight
August 23
account engagement account targeting account visibility buyer experience Drift Sales Enablement SalesLoft
Revenue acceleration platform Drift partnered with SalesLoft, a sales engagement provider, to equip sellers for hyper-personalized communication with…
Industry News
August 16
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog
February 23