Exclusive Q&A: Influitive’s Mark Organ Emphasizes Potential Of Advocate Marketing
I recently attended Advocamp, the annual gathering of companies who are either starting or advancing their journey to…
Blog December 20
Latest In: advocate marketing
Influitive Launches Customer Story Generation Tool, Updates AdvocateHub Platform
Influitive, an advocate marketing solution, announced it has launched Upshot, a customer story generation tool that the company…
Industry News January 20
Advocate Marketing Requires Setting Objectives, Demonstrating Initial Success Prior To Tech Rollout
Advocate marketing is growing in importance as word of mouth and peer reviews exert significant influence on B2B…
Blog February 10
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Influitive Raises $30.5M For Product Development, Global Expansion
Influitive, an advocate marketing platform provider, has raised $30.5M in a Series B round of funding. The company…
Financial News July 9
Why Referral Programs Fail And How To Help Them Succeed
Most enterprise companies know that referrals are a critical, high-quality and high-value demand generation channel. Advocates are willing…
Demanding Views June 16
AdvocateHub From Influitive
AdvocateHub from Influitive is focused on automating advocate and reference programs for B2B technology companies.
Solution Spotlight February 10
Influitive Unveils New B2B Referral Solution
Influitive announced the launch of Influitive Referrals, a B2B referral solution designed to help marketers generate more sales-ready…
Industry News October 17
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
