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Latest In: artificial intelligence

2X AI artificial intelligence Avasant CMO MaaS marketing as a service
Digital B2B Network Concept with Futuristic Interface. 3D Rendering

Report Finds B2B Marketing Shifting from Tactics to AI-Enabled Strategy

A report released last week finds a strategic shift is underway in B2B marketing execution, as marketers prioritize…

News Brief June 23
AI artificial intelligence DaaS data demand-as-a-service Economy kpis lead generation lead nurturing.leads tech stacks
DV Wave 2

Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds

The world is in a strange place right now. Tariffs, layoffs and economic uncertainty are casting a lengthy…

Demanding Views June 20
2025 State of Incentive Compensation Management Report AI artificial intelligence CaptivateIQ human resources incentive compensation leadership
Employee benefits package concept. Compensation supplementing employee's salary. Worker advantages: overtime, medical insurance, vacation and retirement benefits.

CaptivateIQ’s Katie Foote on Driving Organizational Growth Through Incentive Compensation

The power of incentive compensation extends far beyond traditional sales commissions. It is now a key driver of…

Feature June 18
B2B Marketing Exchange
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