Latest In: artificial intelligence

ABM account-based marketing Agent Qualified Leads artificial intelligence B2B buyers B2B marketing buyer intent campaign optimization content strategy Coverage-Centric Strategy Demand Gen Report demand generation Demandbase Docket go to market strategy marketing operations marketing qualified leads NetLine revenue growth Sales Enablement
5 Lesson from 2026 COSeries Startup marketing funnel infographic for business strategy

5 Key Insights from the 2026 Campaign Optimization Series (#COSeries)

Key Takeaways: Demand Gen Report’s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external…

Blog April 13
artificial intelligence B2B marketing in-house enablement marketing automation marketing strategy MarTech trends reskilling
DGR MarTech Stensul Rachel Meranus

Stensul’s 2026 MarTech Outlook on AI and Agency Spend: The Demand Gen Report Interview with Rachel Meranus

The marketing technology landscape is undergoing a massive transformation, driven by the rapid integration of artificial intelligence (AI)…

Feature April 8
#COSeries artificial intelligence B2B marketing Campaign Optimization Series Demandbase Elfried Samba First-party Data measurement
DGR COS26 Day1

Day 1 of the 8th Annual Campaign Optimization Series (#COSeries)

Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) beings today, offering pragmatic solutions for a landscape without…

Blog April 6
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series