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Latest In: B2B marketing

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Social Video Advertising content man influencer with megaphone promoting products in vertical video social media app. Businesses use this trend to effectively reach target audiences and boost sales

How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers…

Feature February 19
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Crafting Compelling Content Narratives: Moving Beyond Branding to Audience-Centric Storytelling

Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot…

Feature February 5
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The Top 5 Most Important Topics To B2B Marketers

Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding…

Feature December 31
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The 2025 B2B Marketing Outlook Guide For Advertisers

Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39%…

Blog November 11
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Capital One Enters Enterprise B2B Software Market

Capital One Enters Enterprise B2B Software Market

Capital One released Capital One Software, a new enterprise B2B software focused on providing cloud and data management solutions…

Industry News June 3
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SalesboxAI Launches Demand Unit-Centric Platform For Marketers

SalesboxAI Launches Demand Unit-Centric Platform For Marketers

SalesboxAI, a Conversational ABM platform, announced the release of their new Demand Unit-centric system for B2B and ABM…

Industry News March 28
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Casted Enhances Platform Capabilities With Video Component

Casted Enhances Platform Capabilities With Video Component

Casted, an audio and video content marketing solution, introduced Casted Video to expand its current platform with robust…

Industry News September 28
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True Influence Offers 80 Million Verified Contacts To B2B Marketers

True Influence Offers 80 Million Verified Contacts To B2B Marketers

True Influence, an intent-based data and marketing provider, released the contact data for 80 million domestic and international…

Industry News June 16
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Experiential Digital Marketing: 3 Ways To Drive Engagement & Develop Personal Relationships

Experiential Digital Marketing: 3 Ways To Drive Engagement & Develop Personal Relationships

Demand Gen Report's coverage of its B2B Marketing Exchange: Next Level ABM is the gift that keeps giving.…

Blog June 16
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SurveyMonkey Industry Tracker Monitors B2B Market Shifts To Inform Strategy Planning

SurveyMonkey Industry Tracker Monitors B2B Market Shifts To Inform Strategy Planning

The new Industry Tracker solution from SurveyMonkey is designed to directly arm users with proprietary data insights into…

Solution Spotlight June 14
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#COSeries21 Preview: B2B Marketers Adopt New Priorities For Global Digital Marketing Campaigns

#COSeries21 Preview: B2B Marketers Adopt New Priorities For Global Digital Marketing Campaigns

With B2B continuing to live and thrive in the digital space, marketers are hunting for new ways to…

Blog April 28
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3 Ways To Create Effective Video Content For Buyer Engagement

3 Ways To Create Effective Video Content For Buyer Engagement

Video content is on the rise in the current B2B world, with many marketers implementing videos into their…

Industry News October 21
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