10Fold: $1M Marketing Budgets Are Baseline for B2B Growth
Seven-figure annual marketing budgets are no longer exceptional in B2B technology as a new report from 10Fold found…
News Brief February 17
Latest In: brand awareness
10Fold: Majority of B2B Marketers Plan to Increase Spend in 2026
B2B marketers head into the new year with more to spend and a renewed focus on brand visibility,…
News Brief January 5
AI Search Surpasses SEO in How B2B Buyers Find Content
To reach B2B tech buyers, marketers need to be focused on social media, paid media, video and research…
News Brief October 13
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Plagued By A Performance Plateau? Stop Over-Indexing On Demand & Try This Instead
B2B marketers are accustomed to seeing their sales pipeline increase with demand-focused marketing. And while that works in…
Demanding Views May 12
Enable Long-Term ABM Growth With These 5 Steps
B2B marketing has reached an inflection point: Changing market dynamics and data privacy trends have left marketing teams…
Demanding Views October 28
How LHP Grew Average Lead Value By 3X
As a veteran in the automotive safety space, LHP Engineering Solutions has serviced big names in the transportation…
Case Studies October 19
Influitive Acquires PostBeyond To Streamline Brand Advocacy & Awareness
Influitive Corporation, an engagement software provider for customer advocacy and online communities, acquired PostBeyond, a venture-backed SaaS company…
Industry News December 13
B2B & Chill: An Analysis Of On-Demand Streaming Services In Marketing
Consumer streaming services hold the lion's share of the at-home entertainment market, with predictions estimating these services will…
Industry News October 6
Ceros Welcomes New CMO & VP of Business Development, Partnerships
Ceros, a content creation platform, hired Jamie Gier as CMO and Tom Hewitt as VP, Business Development and…
Industry News May 25
Turning Customers From Buyers To Ambassadors
It appears that the customer experience is becoming a two-way street. According to new research, there are increasing…
Blog March 10
4 Ways To Maximize Your Brand Podcast
Brand podcasts are becoming a mainstay among amplified marketing strategies, the kind that put conversation and expert insights…
Demanding Views March 5
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
