Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
Latest In: buyer persona
How To Gain Alignment Across A Diverse Buying Committee
Selling high-value deals in the B2B world today involves engaging with a buying committee rather than an individual.…
Demanding Views December 1
New McKinsey Research: The Top Three Channels B2B Buyers Prefer
Today's B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant…
Industry News June 22
Defining Your Customers: 3 Levels Of Targeting For Successful B2B Marketing
When B2B marketers think about how to focus their marketing activities and improve their funnel, they often start…
Demanding Views June 6
Content Marketing & Demand Gen: Make The Synergy, Make The Sale
Content is king at the moment. But if an engaging webinar, white paper or video appears and hardly…
Demanding Views October 22
MultiView Launches Buyer Persona Solution For B2B Marketers
MultiView, a company that provides digital marketing solutions for B2B marketers, has launched Persona HD, a solution designed…
Industry News April 15
Mariana Unveils Data-Driven ABM Capabilities For Demand Gen Marketers
Mariana is a data-driven marketing automation platform that identifies stakeholders in target accounts for account-based marketing (ABM) and…
Solution Spotlight April 11
7 B2B Buying Behavior Trends To Watch In 2014
As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014…
Demanding Views December 17
Marketers Strive For A Holistic View Of Buyers
It is clear that marketers can no longer treat all prospects alike, as sending out the same email…
Industry News October 1
6 Keys To Building A High Performance Revenue Marketing Practice
By Debbie Qaqish, Principal Partner and Chief Revenue Marketing Officer for The Pedowitz Group Editor's Note: This is…
Demanding Views September 11
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
