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Latest In: Data management

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Study: Marketers Stumble Over Data-Driven Decision-Making

According to a recent Corporate Education Board (CEB) report, marketers still struggle to use data effectively when making…

Industry News August 22
B2B marketing Bob Lewis Data management Heather Baynes Infogroup Targeting Solutions integrated marketing database Jeff Adee lead generation Sandra Jones Sapphire Steve Perks

Infogroup Targeting Solutions Unveils New Integrated Marketing Database

Infogroup Targeting Solutions yesterday introduced Sapphire, an integrated marketing database powered by the company's Data Axle real-time data…

Industry News August 8
big data customer intelligence customer life cycle Data management Extraprise i2i database marketing and demand generation services lead generation lead nurturing and qualification and marketing operations. marketing strategy multi-channel marketing

Big Data Drives 50% Growth In Customer Transactions For Extraprise In 2011

Extraprise, a provider of revenue optimization services for BtoB and BtoC enterprises, reported more than 50% growth in…

Industry News December 19
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