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Latest In: demand generation

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New Report Underscores Need For Engaging Content And Alignment In Demand Gen Campaigns

According to a recent survey, a vast majority of salespeople and marketers feel their demand generation campaigns are…

Industry News June 28
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The 2012 Sales And Marketing Integration Award Report

While B2B organizations have traditionally focused on mapping marketing automation to CRM systems, business success today hinges on the integration…

Industry News June 26
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Optify Adds Email Marketing And Closed-Loop Response Tracking To Inbound Marketing Suite

Optify, a provider of inbound marketing software B2B marketers, recently announced the expansion of its inbound marketing solution,…

Industry News June 18
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