ABM account targeting Accountbased marketing datadriven Demandbase departmental alignment Icertis intent data intent signals RollWorks SiriusDecisions
An effective account-based marketing strategy requires targeting and engaging the right accounts. However, identifying these accounts has been…
Industry News
April 10
AI artificial intelligence Demand Metric Demandbase marketers Peter Isaacson research Salesforce Pardot
AI adoption is on the rise as more use cases in the B2B marketplace highlight the benefits of…
Industry News
April 4
2019 accountbased experiences Adobe Adobe Summit Ajay Awatramani B2B B2C citrix content marketing customer experience CX Demandbase Dun & Bradstreet Jake Schlan LinkedIn LiveRamp marketing operations Microsoft Palo Alto Networks Ryan O'Shea Satya Nadella Shantanu Narayen Steve Lucas
For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to…
Industry News
April 1