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Demandbase
Strategic operations, team aligning resources, flat design illustration

The Cost Of Misalignment: Why Sales & Marketing Need To Get On The Same Page

Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When…

Feature November 27
Demandbase
Crafting perfect marketing playbook for company strategy tiny peron concept. Planning promotions, ads and social media content for effective brand recognition and business style

It’s Time To Ditch The Old Playbook To Make Sales Soar In 2025

Most of us have heard the saying, “If you do what you’ve always done, you’ll get what you’ve…

Demanding Views November 8
Demandbase
Business marketing,promotion, advertising and strategy.

Influencer Marketing, Programmatic Approaches & Privacy Compliance Shaping Advertising Strategies: New Research

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State…

Industry News November 5
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