How to Prove Content ROI in the AI Era: An Interview with PathFactory’s Katie Jones
B2B marketers face mounting pressure to demonstrate clear revenue impact for the content they produce as the old…
Feature October 22
Latest In: gated content
Revolutionizing B2B Marketing: 5 Content Trends Set To Dominate 2024 Strategy
As organizations start fleshing out their 2024 plans, their content marketing strategies are undoubtedly top of mind. Content…
Blog September 12
NetLine Launches Platform To Help Marketers Enrich Lead Gen Programs
NetLine, a content syndication lead generation network, unveiled its Lead Management platform for the NetLine Portal, a SaaS…
Industry News July 8
Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups
There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost…
Blog April 17
Video And Interactive Content Help Reveal Buyers’ Digital Body Language
Content marketing has become an integral part of the B2B landscape. Interactive and video content are gaining significant…
Industry News April 2
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
