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Latest In: influencer marketing

B2B buyers Content influencer marketing LinkedIn
Park, city and business man with phone for communication, typing email and b2b networking. Professional, corporate and worker on smartphone for connection, online website and social media outdoors

The Rise of B2B Influencers on LinkedIn

Influencer marketing has made its way into the B2B playbook, transforming how brands build trust and connect with…

News Brief June 12
ABM strategy account-based marketing AI artificial intelligence B2B marketer research B2B marketing B2B news and insights buyer experience Campaign Measurement campaign optimization influencer marketing social media advertising
Social Video Advertising content man influencer with megaphone promoting products in vertical video social media app. Businesses use this trend to effectively reach target audiences and boost sales

How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers…

Feature February 19
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