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b2b marketers B2B marketing Caroline Bishop demand generation DemandGen Report high-value offers Improving Campaign Effectiveness And Lead Quality: 4 Steps To Build An Offer Planning Matrix lead generation lead generation campaign Lead Quality Offer planning Mix Web Reply
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Improving Campaign Effectiveness And Lead Quality: 4 Steps To Build An Offer Planning Matrix

By Caroline Bishop, VP Marketing, Web Reply For B2B marketers, the process of delivering marketing campaigns to support…

Demanding Views April 17
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DemandBase Adds D-U-N-S Support To B2B Web Analytics Solution

DemandBase, a provider of on-demand B2B marketing software, today announced support for Dun & Bradstreet D-U-N-S numbers. DemandBase…

Industry News March 29
Amanda F. Batista B2B marketing Research Study Eloqua Larry Fleischman lead conversion lead generation lead generation campaigns lead leakage lead loss lead management lead management process lead nurturing lead nurturing practices marketing automation marketing automation platforms marketo revenue opportunities Televerde

Televerde B2B Marketing Study Highlights Automation Technology Adoption, Lead Generation Trends

Nearly a quarter (24%) of B2B organizations that currently do not have a marketing automation platform are planning…

Industry News March 23
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