Study Finds Demand Programs Aligned with Buyer Signals Deliver 93% More Engagement
Key Takeaways Demand programs aligned with buyer intent signals produced significantly more engagement, more leads per account, and…
News Brief July 16
Latest In: lead generation
Zig.ai Launches Feature That Replaces Lead Gen, Outreach and Research Tools
Key Takeaways Zig.ai added AI agents to its autonomous sales platform to handle lead generation, prospect research, qualification…
News Brief June 4
Why AI is the Ultimate Tool for B2B Event Marketers
Key Takeaways: AI allows marketers to repurpose single live events into extensive libraries of targeted content, significantly extending…
Feature April 29
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
NetLine, Demandbase Join Forces to Elevate ABM Programs
NetLine and Demandbase recently announced a joint integration that redefines how marketers approach ABM. The partnership combines NetLine’s programmatic…
News Brief April 6
The Demand Gen Engine: Why Buyer Interest Now Starts With Proof
In B2B marketing, generating interest once depended heavily on messaging and repetition. Brands assumed that enough exposure across…
Demanding Views March 31
Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds
The world is in a strange place right now. Tariffs, layoffs and economic uncertainty are casting a lengthy…
Demanding Views June 20
Salesforce Looks to End ‘Do-Not-Reply’ Marketing with Marketing Cloud Next
Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end…
News Brief June 16
Healthcare Tech Company Doubles Qualified Lead Volume with Real-Time Media Buying Platform
Ensuring timely and high-quality patient care is critical to success in the healthcare industry. At the same time,…
Case Studies March 6
As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams…
Feature March 5
Lusha Adds AI Recommendations to Elevate Sales Prospecting and Pipeline Development
Sales reps spend up to 40% of their time prospecting, leaving them with minimal time to build meaningful relationships with…
Industry News February 18
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