Latest In: marketing automation platform
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
automation email marketing Inflectionio marketing automation platform MarTech personalization technology
Stack Moxie helps automate testing and monitoring across the sales and marketing tech stacks. M.H. Lines, Stack Moxie's…
Case Studies
October 4
LeanData MAP marketing automation platform revenue enablement revenue strategies Sales Enablement
LeanData, a revenue orchestration platform, released LeanData BookIt, a new solution that enables revenue teams to auto-qualify and…
Industry News
August 4
CX daily marketing operations Demand Spring lead nurturing MAP technology marketing automation platform personalization ROI
A good B2B marketer knows that their marketing automation platform (MAP) is only as effective as the people…
Industry News
September 21
Brian Halligan Content Optimization System (COS) Dharmesh Shah Hubspot marketing automation platform personalization engine sales appcontent management system Signals Social Inbox analytic reporting engine social media tool
HubSpot recently introduced updates to its marketing automation platform, including a Content Optimization System (COS), a social media…
Industry News
August 23
