How to Fix Go-To-Market Silos
Even the strongest go-to-market (GTM) strategies can fail if teams aren’t aligned. Despite all the tools and talent,…
Demanding Views September 12
Latest In: misalignment
Mural: 85% of GTM Teams Confident in Company Collaboration
Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research…
News Brief June 9
New Research Details Continued Misalignment Between Sales & Marketing; Lack Of Technology Integration
With the rise of account-based marketing (ABM), revenue operations and revenue teams, the need for internal alignment is…
Industry News February 22
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Study: Half Of Marketing And Sales Budgets Spent On Unpursued Leads
A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets…
Industry News September 29
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
