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Latest In: misalignment

customer retention go-to-market Marketing misalignment Mural revenue sales
Vector illustration of employees setting up product launch marketing plan with sticky notes on whiteboard market debut

Mural: 85% of GTM Teams Confident in Company Collaboration

Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research…

News Brief June 9
internal alignment misalignment sales and marketing Smarter GTM technology integration
New Research Details Continued Misalignment Between Sales & Marketing; Lack Of Technology Integration

New Research Details Continued Misalignment Between Sales & Marketing; Lack Of Technology Integration

With the rise of account-based marketing (ABM), revenue operations and revenue teams, the need for internal alignment is…

Industry News February 22
Cision CMO Council integrated campaigns kpis misalignment SEO
New CMO Council Study Shows Greater Emphasis On Earned Media, Misalignment With Paid And Owned Channels

New CMO Council Study Shows Greater Emphasis On Earned Media, Misalignment With Paid And Owned Channels

Eighty-one percent of business leaders agree that the change in our business environment due to social unrest and…

Industry News September 30
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alignment Conversica Marketing and Sales misalignment
Study: Half Of Marketing And Sales Budgets Spent On Unpursued Leads

Study: Half Of Marketing And Sales Budgets Spent On Unpursued Leads

A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets…

Industry News September 29
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