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Latest In: personalization

Chrome Data management data privacy data strategies firstparty data Google Chrome personalization targeting thirdparty cookies thirdparty data zeroparty data
Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out

Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out

The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting data usage…

Industry News February 7
advertising BlueWhale Research demand generation digital marketing personalization programmatic advertising social audience targeting
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BlueWhale Research Launches Digital Programmatic Display & Social Audience Solution

BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through…

Industry News February 5
AI Alyce artificial intelligence corporate gifting personalization sending platform Sendoso targeting targeting and personalization
Sendoso & Alyce Team Up To Create ‘Largest' Gifting Solution

Sendoso & Alyce Team Up To Create ‘Largest’ Gifting Solution

Sendoso, a sending platform, and Alyce, a corporate gifting platform, entered an asset purchase agreement that will combine…

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