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Latest In: personalization

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Why AI Is A Necessity For Your Marketing Strategy

Why AI Is A Necessity For Your Marketing Strategy

When artificial intelligence (AI) pioneer Alan Turing said, “A computer would deserve to be called intelligent if it…

Demanding Views September 18
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Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics

Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics

The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding…

Industry News September 13
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What's In A Name? Why B2B Lead Gen Is Personal

What’s In A Name? Why B2B Lead Gen Is Personal

Ask your sales team about their pipeline and you're likely to get an earful about the limited number…

Demanding Views September 12
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