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Latest In: personalization

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B2B Marketers Use Web Personalization Strategies To Engage Buyers

B2B Marketers Use Web Personalization Strategies To Engage Buyers

B2B buyers expect relevant and contextual engagement from vendors, and progressive B2B organizations such as CenturyLink, Mendix and…

Industry News December 7
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Video Lets Marketers Get Personal

Video Lets Marketers Get Personal

Video has become an effective tool for B2B marketers, and an appealing medium for buyers. Many marketers are…

Blog November 30
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B2B Marketers Integrate Inbound And Outbound Channels For An “All-bound” Approach

B2B Marketers Integrate Inbound And Outbound Channels For An “All-bound” Approach

Many marketers are combining inbound and outbound channels rather than relying heavily on one or the other for…

Industry News November 30
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