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Latest In: personalization

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Oracle Marketing Cloud Adds Real-Time Personalization Features

In a move designed to help marketers provide real-time, personalized experiences to anonymous prospects, Oracle announced three new features…

Industry News October 28
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Vidyard has acquired Switch Merge, a tool designed to help users create personalized video content based on customer…

Industry News October 9
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B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B marketers are starting to rely more on data-driven persona development as a way to personalize their interactions…

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