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Latest In: Predictive Analytics

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ExactTarget Adds Salesforce Social Marketing Apps To Marketing Cloud

ExactTarget debuted the Salesforce ExactTarget Marketing Cloud, which will unite ExactTarget's email, mobile, web, marketing automation, analytics and…

Industry News September 19
David Raab Predictive Analytics Raab Associates
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Meet Your Next New System: The Customer Data Platform

By David M. Raab, Principal, Raab Associates My previous column described a trend toward predictive modeling systems in…

Demanding Views April 30
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David Raab

Vendors Combine Data And Databases With Predictive Analytics To Simplify Deployment

By David M. Raab, Principal, Raab Associates Predictive analytics has always seemed like a great tool for business…

Demanding Views April 9
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