How Marketers Can Win as TV and Ecommerce Converge
Key Takeaways: Circana’s research shows Connected TV (CTV) is evolving into a commerce-enabled channel, delivering 15% higher ROAS…
News Brief May 14
Latest In: ROAS
LinkedIn Outperforms All B2B Ad Platforms: Dreamdata
LinkedIn stands alone among major advertising platforms in delivering positive returns for B2B marketers, according to a recent…
News Brief March 23
The 3 Growth Strategies That Will Survive the AI Revolution
The most disruptive changes in artificial intelligence (AI) right now aren’t technological— they are behavioral. Inspiration, discovery, and…
Demanding Views March 3
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
How BAM Advertising Transformed Lead Generation with CallTrackingMetrics
For marketing agencies working with home service and trade clients, one of the biggest challenges is attribution. How…
Case Studies July 10
Infolinks, StackAdapt Partner to Unlock Curated Advertising at Scale
Infolinks is collaborating with StackAdapt to enable advertisers to tap into Infolinks’ brand-safe, curated supply across more than…
News Brief May 15
LeadsRx Launches Version 3.0 Of Attribution Platform
LeadRx Inc., a marketing attribution platform, has announced Version 3.0 of LeadsRx Attribution. The improved platform aims to…
Solution Spotlight May 4
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