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Marketo Unveils Expanded ABM Offerings, New UI At Marketing Nation Summit

Marketo Unveils Expanded ABM Offerings, New UI At Marketing Nation Summit

Marketo announced new features to its ABM offering designed to better align marketing and sales teams on account…

Industry News April 25
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How To Use Data And Science To Ensure Account-Based Marketing Success

How To Use Data And Science To Ensure Account-Based Marketing Success

For years, targeting key accounts has been a cornerstone of effective B2B growth. The ITSMA pioneered the concept…

Demanding Views April 14
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AI Takes Center Stage At Marketing Innovation Summit

AI Takes Center Stage At Marketing Innovation Summit

Photo Courtesy Of Lillian Bui Account-based marketing (ABM) that is combined with artificial intelligence (AI) and machine learning is…

Industry News April 12
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