ADVERTISEMENT

Latest In: Account-Based Marketing

CMO engagement content strategy Fractional Marketing full-funnel strategy marketing experience
Plan, goal and successful business strategy. Growth. Path to the success. Vector illustration.

Scale Smarter, Not Harder: Adapting Your B2B Buyer Journey in 2025 

If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic…

Demanding Views February 21
ABM strategy account-based marketing AI artificial intelligence B2B marketer research B2B marketing B2B news and insights buyer experience Campaign Measurement campaign optimization influencer marketing social media advertising
Social Video Advertising content man influencer with megaphone promoting products in vertical video social media app. Businesses use this trend to effectively reach target audiences and boost sales

How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers…

Feature February 19
agentic AI artificial intelligence go-to-market strategies sales prospecting video marketing Vidyard Vidyard Business Plan
Video Sales Agent from Vidyard helps automate the creation and delivery of personalized videos that facilitate the buying journey.

Vidyard Automates the Creation and Delivery of Personalized Sales Videos

Vidyard a video messaging and asynchronous communications platform, has launched an agentic solution that creates and distributes personalized…

News Brief February 10
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series