Budget Consolidation, Gen Z Buyers, and the AI Shift Redrawing B2B Marketing
Key Takeaways Budget consolidation is pushing clients toward top-performing providers, so your quality and measurable results now decide…
Feature September 16
Latest In: Account-Based Marketing
Where Your 2026 Budget Actually Goes: Take the Demand Gen Benchmark Survey
Your budget is under a microscope as leadership wants proof that every dollar drives pipeline, and the channels…
Blog September 2
Influ2 Launches MCP for Contact-Level ABM
Key Takeaways Influ2’s new MCP server plugs contact-level buyer signals directly into AI applications like Claude, ChatGPT and…
News Brief August 27
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
DemandWorks, Demandbase Launch Strategic Integration
Key Takeaways The DemandWorks-Demandbase integration connects account intelligence and buying signals directly to multi-channel activation so teams can…
News Brief August 19
ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else: The DemandGenReport.com Q&A
Key Takeaways Top performers are nearly three times more likely to have a documented AI roadmap (59% vs.…
Feature August 17
B2BMX Summer Camp Sessions Offered Playbooks for Smarter Pipeline in the AI Era
Key Takeaways AI can accelerate ABM, demand gen and go-to-market execution, but only when teams ground it in…
Blog August 5
Study Finds Demand Programs Aligned with Buyer Signals Deliver 93% More Engagement
Key Takeaways Demand programs aligned with buyer intent signals produced significantly more engagement, more leads per account, and…
News Brief July 16
Demandbase’s Stephanie McArthur Kicks Off B2BMX Summer Camp 2026 with Webinar on AI in ABM Set for Today
Key Takeaways Stephanie McArthur’s session focuses on separating proven AI use cases in ABM from overhyped promises. Attendees…
Blog July 15
Multiply Brings Self Learning Advertising to ABM
Key Takeaways Multiply’s 10 Min ABM aims to remove the execution bottleneck in account-based advertising by automating personalized…
News Brief July 14
B2BMX Summer Camp 2026: Meet Your Camp Counselors
Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…
Blog July 1
pharosIQ Launches atlasIQ B2B Audience Activation, DaaS
Key Takeaways pharosIQ’s new atlasIQ B2B Audience Activation gives organizations direct access to intelligence-driven audiences built from first-party…
News Brief June 30
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