AI Overtakes Account-Based Marketing as the Top B2B Budget Priority for 2026
Key Takeaways AI has become the leading B2B marketing budget priority for 2026, surpassing account-based marketing as teams…
Blog November 10
Latest In: Content Strategy
Being Cited by AI Isn’t Enough: Only 26% of Consumers Recall Brand Names
Key Takeaways Skyword found that 45% of U.S. adults have struggled to choose between companies because AI-generated answers…
News Brief November 4
Circle & Square’s Neeta Goplani on AI Visibility Won’t Fix Your B2B Pipeline: The B2BMX Insights Q&A
Key Takeaways G2 found that 69% of software buyers chose a different vendor than planned because of AI…
Feature November 2
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Seismic Brings Agentic Revenue Execution for GTM Teams
Key Takeaways Seismic introduced Deal Agent and Library Agent at Seismic Shift 2026 to help revenue teams surface…
News Brief October 28
The Brief Is The New Bottleneck In Agency AI Workflows
In May, Google announced a feature called AI Brief. It’s a Gemini-powered interface that lets advertisers steer AI…
Demanding Views October 27
Validity: 72% of Marketers Are Adapting Email Strategies for AI-Generated Inbox Summaries
Key Takeaways Validity’s Holiday 2026 Marketer Survey finds 72% of marketers have changed or plan to change their…
News Brief October 26
From Brand Awareness to Pipeline: How Marketbridge Grew Avalara Share of Voice In One Sprint
Key Takeaways Marketbridge built a “saturated sprint” for Avalara during Tax Day season, surrounding buyers with a consistent…
Case Studies October 22
Nearly Three-Quarters of Marketing Teams Haven’t Grown: Demandbase
Key takeaways Nearly three-quarters of B2B marketing teams have not grown in the past two years even as…
News Brief October 20
Autopilot, AI, and Preventing the Death of Curiosity in Marketing
Leo Burnett, the grandfather of human-centric advertising, once said, “Curiosity about life, in all its aspects, I think,…
Demanding Views October 20
10Fold Launches New Platform to Accelerate B2B Marketing Decisions
Key Takeaways 10Fold launched MetricsMatter 5.0, which unites earned media, social, digital, competitive, website and AI visibility data…
News Brief October 19
A Marketer’s Growth Strategy in the Era of AI: Efficiency
Buyers are inundated with content engineered to sell them something, and thanks to AI, much of it is…
Demanding Views October 15
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