The 4 Actions CMOs & CROs Must Take to Catch Up to the AI-Augmented Buyer
Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing— expanding competitive…
Demanding Views April 17
Latest In: Content Strategy
5W PR Launches Digital Growth Program Tailored to B2B Clients
Key takeaways: 5W PR’s program integrates PR, SEO, and content strategies to enhance B2B lead generation and brand…
News Brief April 16
Orchestrate ABM Around Main Characters, Not Extras: Lessons from B2BMX
Key Takeaways: Target specific decision-makers and hidden stakeholders instead of relying on broad account-level outreach. Eliminate sales latency…
Feature April 16
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
5 Key Insights from the 2026 Campaign Optimization Series (#COSeries)
Key Takeaways: Demand Gen Report’s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external…
Blog April 13
Conductor Partners With Acquia to Focus on AI Content Optimization
Conductor has formal entered into a partnership with Acquia, to integrate Conductor’s content creation and optimization capabilities directly into the Acquia…
News Brief April 9
Stensul’s 2026 MarTech Outlook on AI and Agency Spend: The Demand Gen Report Interview with Rachel Meranus
The marketing technology landscape is undergoing a massive transformation, driven by the rapid integration of artificial intelligence (AI)…
Feature April 8
Scaling Enterprise Intelligence with Agentic AI Platforms
Today’s business leaders face a pivotal moment. Organizations that have not yet embraced digital transformation and artificial intelligence…
Demanding Views April 3
How to Adapt Your Content for the Modern B2B Buyer
Content remains the cornerstone of B2B marketing, but its form and function are in a constant state of…
Blog April 1
The Evolving Role of Reddit in B2B Marketing Content: The DGR Interview with Conductor’s AJ Kieffer
Artificial intelligence (AI) is fundamentally reshaping how buyers search for information, forcing B2B marketers to rethink their approach…
Feature April 1
The Demand Gen Engine: Why Buyer Interest Now Starts With Proof
In B2B marketing, generating interest once depended heavily on messaging and repetition. Brands assumed that enough exposure across…
Demanding Views March 31
Snapchat’s Role in Shaping the Future of B2B Engagement
B2B buyers consume content across multiple platforms at all hours of the day. A rigid, single-channel strategy simply…
News Brief March 31
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
