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Latest In: Content Strategy

Database Strategies & Contact Acquisition Benchmark Survey
User give rating to service experience on online application, Customer review satisfaction feedback survey concept, Customer can evaluate quality of service leading to reputation ranking of business.

Two Days Left to Take the 2026 Database Strategies & Contact Acquisition Benchmark Survey

This is the final week to take the 2026 Database Strategies & Contact Acquisition Benchmark Survey. Don’t miss your…

Blog December 18
AI artificial intelligence Baby Boomers chatbots gen z Person personalization revenue teams Seismic
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Generational Shifts Reshapes B2B Selling Landscape

While the impact of artificial intelligence (AI) on sales and marketing has been the dominant story in 2025,…

News Brief December 16
Database Strategies & Contact Acquisition Benchmark Survey
User give rating to service experience on online application, Customer review satisfaction feedback survey concept, Customer can evaluate quality of service leading to reputation ranking of business.

Last Week to Take Our 2026 Database Strategies & Contact Acquisition Benchmark Survey

This is the final week to take the 2026 Database Strategies & Contact Acquisition Benchmark Survey. Don’t miss your…

Blog December 15
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Database Strategies & Contact Acquisition Benchmark Survey
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Survey Says….Take Our 2026 Database Strategies & Contact Acquisition Benchmark Survey

Many B2B marketers are operating in a data vacuum, making critical decisions without a clear view of what…

Blog December 10
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DV AI Content

Spotting Weak AI Content in Proposals: A Practical Guide

Most people today can spot lazy artificial intelligence (AI)-generated marketing copy. Proposals are more subtle. They’re polished in…

Demanding Views December 5
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GMG Launches GEO Content Services for B2B Tech Brands

Gabriel Marketing Group (GMG), a public relations agency for high-growth B2B technology companies, has launched its enhanced content…

News Brief December 2
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Beyond the MQL: An Interview with Activate’s Chris Rooke on the Future of Demand Generation

The demand generation landscape has undergone significant changes over the past year, with a heightened focus on generating…

Feature December 2
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Rewriting the Rules of Performance Marketing: The Creator-Led Growth Advantage

Consumers today have more choice and more control when it comes to shopping. Social media platforms like TikTok,…

Demanding Views November 21
#SPS25 10 Tactical Steps to Become an AI-Native B2B Marketer AI Al Lalani Alexis Carroll Cline Alicia Hale artificial intelligence Building the Future of B2B Marketing with AI Automation & Alignment Content in the Age of AI: Tools and Tips for Stellar Performance Demandbase Emerald Studio Josh Baez NetLine Omnibound AI Pamela Ravetier Rob Jekielek Strategy & Planning Series Strategy Happens in the Margins: The Quiet Return of Curiosity Chaos and the Joy of Not Knowing What Comes Next The Harris Poll Tonya Cooper
SPS25 Day One

Get Ready for 2026 with These Four SPS25 Webinars

If you missed our 12th Annual Strategy & Planning Series (SPS), we have now the four sessions on…

Blog November 20
AI artificial intelligence Role of the Researcher in 2026 and Beyond The Harris Poll
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Inside the AI Co-Analyst Era: Leaders at The Harris Poll on How B2B Researchers Lead with Human Judgment

B2B marketers are entering an era where AI acts as a co-analyst—speeding analysis, connecting structured and unstructured data,…

Feature November 19
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Goldcast Launches Agentic Video Editor

Goldcast launched the first in a new line of agentic products designed to work like teammates, not tools.…

News Brief November 17
Advertising Week New York AI Alex Josephson Ali Jawin Annie Dunleavy Antonella Bonanni artificial intelligence b2bmx Bloomberg Media Group Brendan Gahan Chris Cannon Chris Drago Cognizant Content Creators Courtney Carroll Creators Decoding Growth Dennis Buchheim Gina Kleiner Gloat’ IBM Izzie Rivers Jesse Harrington Au Joe Prota John Webb JPMorgan Chase Justin Cooke LG Ad Solutions LinkedIn Maria-Angela Sanzone Maryam Banikarim NetApp Parya Behrouzian Path7 Pontera Realm B2B Ruslan Tovbulatov Snowflake Sonya Lombardi Sparks TechFinitive.com Tony Marlow
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Spotlighting the B2BMX Sessions from Advertising Week New York

Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for…

Blog November 17
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