Lineup, alfa Stylo Partner to Enhance Direct Advertising Design Capabilities
Key Takeaways Lineup has integrated alfa Stylo into its Adpoint and Ad2order products, letting advertisers build print- and…
News Brief September 18
Latest In: Content Strategy
Small Businesses Embrace the Role of ‘Creator’ to Get Seen in 2026
There’s some seriously good news for small businesses right now: Consumer love for independent brands is soaring. But…
Demanding Views September 18
Why Demand Gen Video Shouldn’t Chase Virality
Going viral is like filling a restaurant full of people who aren’t hungry: the room looks packed, and…
Demanding Views September 17
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
LinkedIn: Future B2B Growth Depends on Influencing Gen Z, Millennial Decision-Makers
Key takeaways Nearly 90% of B2B marketers say their company’s future growth hinges on influencing Gen Z and…
News Brief September 14
Two New Sessions Added to B2BMX Summit at Advertising Week New York
Key Takeaways B2BMX is expanding its presence at Advertising Week New York 2026 with two newly added sessions…
Blog September 14
B2BMX 2027 Unveils Seven Practitioner-Built Tracks for B2B Marketers
Key takeaways The B2BMX agenda is built around seven practical tracks that address current B2B marketing challenges including…
Blog September 10
B2B Marketing Leaders Struggle to Prove Business Impact: 10Fold
Key Takeaways 10Fold’s “Communications ROI Reset” finds marketers now track more signals than ever, yet only 38% correlate…
News Brief September 8
Is the CMO a Dying Breed?
Yep. I’m asking the question every CMO has been thinking for the last year. You’ve read the LinkedIn…
Demanding Views September 8
Kaon Interactive, Showpad Partner to Boost Buyer Engagement
Key Takeaways Kaon Interactive and Showpad have partnered to embed immersive, interactive buyer experiences directly into the seller…
News Brief September 2
How Marketers Are Actually Using AI the Focus of B2BMX Summit Session
Key Takeaways The B2BMX Summit session is centered on practical AI adoption, showing how marketers, agencies and publishers…
Blog September 2
Unbounce CEO Steve Oriola on Landing Pages, Conversion Optimization and Paid Media ROI: The DemandGenReport.com Q&A
Key Takeaways Landing pages are the strongest predictor of paid media ROI, and marketers who are confident in…
Feature August 31
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