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2025 Demand Gen Report Year in Review Summer Camp Webinar Series: Campfire Chats. Cutting-Edge Tactics.

School may have been out for summer, but that didn’t mean the learning stopped! In fact, for Demand…

Blog December 26
Cvent Goldcast webinars
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Cvent Acquires Goldcast to Expand Event Marketing Capabilities

Cvent, a meetings, events, and hospitality technology provider, has acquired Goldcast, a video content platform built for B2B…

News Brief December 22
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Demand Gen Report 2025 Reflections: Madison Logic’s Keith Turco

Why a Performance-First Mindset Will Define the Next Era of ABM After several years of volatility in budgets,…

Demanding Views December 22
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Two Days Left to Take the 2026 Database Strategies & Contact Acquisition Benchmark Survey

This is the final week to take the 2026 Database Strategies & Contact Acquisition Benchmark Survey. Don’t miss your…

Blog December 18
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Generational Shifts Reshapes B2B Selling Landscape

While the impact of artificial intelligence (AI) on sales and marketing has been the dominant story in 2025,…

News Brief December 16
Database Strategies & Contact Acquisition Benchmark Survey
User give rating to service experience on online application, Customer review satisfaction feedback survey concept, Customer can evaluate quality of service leading to reputation ranking of business.

Last Week to Take Our 2026 Database Strategies & Contact Acquisition Benchmark Survey

This is the final week to take the 2026 Database Strategies & Contact Acquisition Benchmark Survey. Don’t miss your…

Blog December 15
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Survey Says….Take Our 2026 Database Strategies & Contact Acquisition Benchmark Survey

Many B2B marketers are operating in a data vacuum, making critical decisions without a clear view of what…

Blog December 10
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Spotting Weak AI Content in Proposals: A Practical Guide

Most people today can spot lazy artificial intelligence (AI)-generated marketing copy. Proposals are more subtle. They’re polished in…

Demanding Views December 5
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GMG Launches GEO Content Services for B2B Tech Brands

Gabriel Marketing Group (GMG), a public relations agency for high-growth B2B technology companies, has launched its enhanced content…

News Brief December 2
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Beyond the MQL: An Interview with Activate’s Chris Rooke on the Future of Demand Generation

The demand generation landscape has undergone significant changes over the past year, with a heightened focus on generating…

Feature December 2
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Rewriting the Rules of Performance Marketing: The Creator-Led Growth Advantage

Consumers today have more choice and more control when it comes to shopping. Social media platforms like TikTok,…

Demanding Views November 21
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Get Ready for 2026 with These Four SPS25 Webinars

If you missed our 12th Annual Strategy & Planning Series (SPS), we have now the four sessions on…

Blog November 20
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