Publicis Acquires LiveRamp to Build Smarter AI Agents
Key Takeaways: Publicis is acquiring LiveRamp for $2.2 billion to strengthen its data collaboration, identity, and AI capabilities…
News Brief June 8
Latest In: Content Strategy
How CMOs Must Rethink B2B Content Strategy in the Age of AI: The DGR Interview with CMO Council’s Tom Kaneshige
Key Takeaways: B2B CMOs must create structured, evidence-based content that serves both human buyers and AI agents involved…
Feature June 8
Salesforce Acquires Contentful, Rolls Out New AI Agents for Marketers
Key Takeaways: Salesforce is combining customer data, AI, and Contentful’s composable content platform to support more personalized cross-channel…
News Brief June 3
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Nectar Social Raises $30M, Rebrands Itself as Nectar Agent
Key Takeaways: Nectar Social raised a $30 million Series A round led by Menlo Ventures and its Anthology…
News Brief June 2
AI Search Top Content Distribution Channel for B2B Tech Marketers: 10Fold
Key Takeaways: 10Fold found 52% of B2B tech marketers now rank AI-generated search and answer engines as their…
News Brief June 2
Why Most AI Visibility Metrics Are Leading CMOs in the Wrong Direction
For the past decade, B2B marketing leaders have been conditioned to think about visibility in one way: rankings.…
Demanding Views May 29
Parsnipp Launches GEO Platform Built on Real Buyer Behavior
Key Takeaways: Parsnipp’s new GEO platform aims to help marketers understand AI visibility by simulating full buyer research…
News Brief May 28
2026 Account Based Marketing (ABM) Benchmark Survey Findings: ABM Moves Beyond Pilot Stage, With AI Powering Smarter Execution
Key takeaways ABM has moved beyond the pilot stage and is now an established part of the modern…
Blog May 27
DesignRush: Content Optimization Is the Only Measured Quality Signal Linked to Traffic
Key Takeaways: DesignRush and Originality.ai found that content optimization was the only measured quality signal tied to traffic,…
News Brief May 25
The One-Sentence Rule: Why Most B2B Startups Scale Marketing Too Early
Early-stage B2B teams often treat marketing like a volume knob. Turn it up. Buy a tool. Hire someone…
Demanding Views May 22
Fermenta Scales Its YouTube Presence Across Three Brands With Popcorn.co: DGR Case Study
Key Takeaways Fermenta used Popcorn.co to scale short-form YouTube publishing across three brands, helping the company maintain steady…
Case Studies May 21
Resources
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
