Latest In: Content Strategy

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Consumers Trust AI Search Results Less Than Medical Bills WordPress

Consumers Lack Trust in AI Search Results: WordPress

Key Takeaways WordPress’s survey found 74% of enterprise decision-makers say AI discoverability is a priority, yet only 17%…

News Brief August 18
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DGR Progress Sara Faatz The CMS Reset Has Begun—And AI Is the Catalyst

The CMS Reset Has Begun—And AI Is the Catalyst

Generative AI has quietly changed what users expect from every digital experience. After interacting with systems that understand…

Demanding Views August 18
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Informa TechTarget Launches B2B AI Authority Index

Informa TechTarget Launches B2B AI Authority Index

Key Takeaways Informa TechTarget’s B2B AI Authority Index is designed to help marketers evaluate how well their brands…

News Brief August 17
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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GetWhys Grounds AI GTM Content in Buyer Intelligence

GetWhys Grounds AI GTM Content in Buyer Intelligence

Key Takeaways GetWhys is positioning buyer intelligence as the quality-control layer for AI-generated GTM content, helping teams validate…

News Brief August 13
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Over Half of Marketers Send Paid Traffic to the Wrong Destination Pages

Over Half of Marketers Send Paid Traffic to the Wrong Destination Pages

Key Takeaways Unbounce and Ascend2 found that many B2B marketers still send paid traffic to generic pages, weakening…

News Brief August 10
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DGR AddEvent Joep Leussink How a ‘Permission Based Presence’ Can Help Marketers Win Brand Trust

How a ‘Permission-Based Presence’ Can Help Marketers Win Brand Trust in a Fragmented Digital World

One of the most valuable tools for marketers today has also proven to be one of their peskiest…

Demanding Views August 7
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Knak Survey Finds AI Hasn’t Fixed the Production Bottlenecks

Knak Survey Finds AI Hasn’t Fixed the Production Bottlenecks Behind Missed Launch Dates

Key Takeaways A Knak survey found that 85% of teams missed at least one campaign launch date last…

News Brief August 4
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DGR Skyword Andrew C. Wheeler Three Signals That Make Your Brand Impossible for AI to Ignore

Three Signals That Make Your Brand Impossible for AI to Ignore

Key Takeaways AI summaries are where buyers find their information. Optimizing for AI search with mass-produced content won’t…

Demanding Views August 4
AI search B2B marketing content strategy demand generation Generative Engine Optimization GEO search visibility SEO
Howl Louder Marketing Adds GEO Service for B2B AI Search Visibility

Howl Louder Marketing Adds GEO Service for B2B AI Search Visibility

Key Takeaways Howl Louder Marketing launched a GEO service helping B2B companies earn citations in AI-powered search tools…

News Brief August 3
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Adwave Launches New AI Video Generator Built on Its CTV Ad Technology

Adwave Launches New AI Video Generator Built on Its CTV Ad Technology

Key Takeaways Adwave’s Wavemaker turns any text prompt, URL, file or topic into a scripted, voiced and scored…

News Brief July 30
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TrustRadius AI Has Changed How Buyers Research Trust

TrustRadius: AI Has Changed How Buyers Research, But Not What They Trust

Key Takeaways TrustRadius’s 2026 B2B Buying Disconnect Report found that 63% of buyers used AI during their purchase…

News Brief July 30
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