Over Half of Marketers Send Paid Traffic to the Wrong Destination Pages
Key Takeaways Unbounce and Ascend2 found that many B2B marketers still send paid traffic to generic pages, weakening…
News Brief August 10
Latest In: Content Strategy
How a ‘Permission-Based Presence’ Can Help Marketers Win Brand Trust in a Fragmented Digital World
One of the most valuable tools for marketers today has also proven to be one of their peskiest…
Demanding Views August 7
Knak Survey Finds AI Hasn’t Fixed the Production Bottlenecks Behind Missed Launch Dates
Key Takeaways A Knak survey found that 85% of teams missed at least one campaign launch date last…
News Brief August 4
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Howl Louder Marketing Adds GEO Service for B2B AI Search Visibility
Key Takeaways Howl Louder Marketing launched a GEO service helping B2B companies earn citations in AI-powered search tools…
News Brief August 3
Adwave Launches New AI Video Generator Built on Its CTV Ad Technology
Key Takeaways Adwave’s Wavemaker turns any text prompt, URL, file or topic into a scripted, voiced and scored…
News Brief July 30
TrustRadius: AI Has Changed How Buyers Research, But Not What They Trust
Key Takeaways TrustRadius’s 2026 B2B Buying Disconnect Report found that 63% of buyers used AI during their purchase…
News Brief July 30
The Keys to Building High-Performing Demand Generation Teams in the Age of AI
Key Takeaways AI is reshaping demand generation leadership by forcing teams to prioritize strategic judgment, trusted content and…
Feature July 29
Marketbridge, Meltwater Partner to Advance B2B Go-to-Market Intelligence
Key takeaways Marketbridge and Meltwater are partnering to combine first-party GTM data with third-party narrative and GEO intelligence…
News Brief July 28
Typeface’s Satya Krishnaswamy on Why AI Agents Stall Before They Scale: The Demand Gen Report Q&A
Key Takeaways AI has made content creation one of the fastest parts of campaign production, but approvals, compliance…
Feature July 27
The Conversion Reversal Most Demand Gen Teams Haven’t Priced In
In March 2025, artificial intelligence (AI)-referred traffic to U.S. retail sites converted 38% worse than everything else. By…
Demanding Views July 24
Vidmob360 Looks to Bring Creative Intelligence Into the AI Advertising Era
Key Takeaways Vidmob launched Vidmob360, a composable intelligence layer that embeds creative data into the AI systems, enterprise…
News Brief July 23
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