Why Brand Gravity Beats Lead Chasing in Today’s B2B Market: A Q&A with Author Lisa Cole
As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer at 2X, has…
Feature July 30
Latest In: Content Strategy
B2BMX Summer Camp Offers a Map to Improving Your Webinar ROI
Webinars remain one of B2B marketing’s most powerful tools, but the landscape has shifted dramatically. With budgets tighter…
Blog July 28
From TikTok to TV Screens: Rollo’s CTV Advertising Breakthrough
B2B ad dollars are increasingly being used for Connected TV (CTV) campaigns. But advertisers often hesitate to appropriate…
Case Studies July 24
Morgan J. Ingram Is Your B2B Arts & Crafts Counselor at B2BMX Summer Camp
Arts & Crafts is the cornerstone to every summer camp and 2025 #B2BMX Summer Camp is no exception! Join Counselor Morgan J.…
Blog July 21
Axon’s Abigail Stock Shares Campfire Stories from the Brand Trail at #B2BMX’s Summer Camp
The most memorable times at summer camp is the stories your friends share with about their experiences— and 2025 #B2BMX…
Blog July 17
LiveOne Deal Unlocks B2B Market
Looking to expand their B2B capabilities, LiveOne has announced a strategic partnership with Synervoz Communications to accelerate the development…
News Brief July 16
MNTN, ZoomInfo Partner on B2B Advertising
MNTN is partnering with ZoomInfo, a go-to-market (GTM) intelligence platform company, to help B2B marketers reach the right business…
News Brief July 14
Content That’s Lit: #B2BMX Summer Camp Webinar Focuses on Thought Leadership with Nancie Jung
A well-told campfire story has the power to draw people in, grabbing attention and sparking meaningful connections. Compelling…
Blog July 14
Goldcast’s Palash Soni Talks About What B2B Leaders Need to Know About the Future of Webinars
Webinars have long been a staple in the B2B marketer’s toolkit, but the landscape is changing faster than…
Feature July 9
2025 Demand Generation Benchmark Survey Results Are In
As the landscape of B2B marketing continues to transform in the latter part of the year, companies are…
Blog July 8
Marketers Need to Gear Content to Hidden B2B Buyers: Edelman/LinkedIn
When it comes to B2B marketing content, David can still beat Goliath with well-crafted insights. That is one…
News Brief July 8
NetLine’s Josh Baez Set to Present at #B2BMX Summer Camp
As part of The 2025 #B2BMX Summer Camp, Josh Baez, Sr. Demand Gen Manager at NetLine will lead a…
Blog July 7
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
