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Latest In: Content Strategy

#B2BMX content marketing content roi kpis measurement Rebecca Lieb
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Industry Author & Analyst Rebecca Lieb On Content That Contributes To The Bottom Line

Content marketing strategy today, particularly in the B2B sphere, is complicated. You need substantive content distributed in multiple…

Industry News February 15
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#B2BMX Preview: Ardath Albee On The Role Of Buyer Personas In Content Marketing

There is an endless amount of content in the B2B atmosphere, so it's critical for marketers to ensure…

Blog February 13
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B2B Buyer Consumption Habits Differ From Marketer Expectations, Says Study

B2B Buyer Consumption Habits Differ From Marketer Expectations, Says Study

A stark contrast exists between attention earned from content consumed and attention demanded by B2B marketers, according to…

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