ZoomInfo’s Waterfall Eliminates Data Gaps in GTM Workflows
ZoomInfo recently announced the availability of Waterfall Enrichment, a new capability within its GTM Studio that is designed…
News Brief March 5
Latest In: Data Strategies
SurveyMonkey Unveils New AI Tools Hub
SurveyMonkey has launched of a new free tools hub where marketers can create an artificial intelligence (AI)-powered survey…
News Brief March 2
Get Ready for DGR’s 2026 Campaign Optimization Series (#COSeries)
In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…
Blog March 2
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
The B2BMX 2026 Tracks: Proving Impact Through Smarter Measurement
In the age of data-driven marketing, measurement is everything. The Measurement & Data track at B2BMX 2026, powered…
Blog February 18
How Poor Data Quality Is Undermining Modern B2B Operations
Data lays the foundation of modern B2B operations. It shapes everything starting from routine workflows to long-term strategic…
Demanding Views February 17
The “Dirty Data” Problem: Why Quality Is Still Marketing’s Biggest Headache in 2026
We have self-driving cars. We have AI that can write poetry. We have rovers searching for life on…
Blog February 16
B2BMX 2026 News: Keeping You Updated on all the Events at this Year’s Conference
B2BMX 2026, powered by Advertising Week, is the premier event tailored for marketing and sales practitioners ready to…
Blog February 13
Model Context Protocol is the Connection AI is Missing in GTM
Artificial intelligence (AI) is redefining how B2B go-to-market (GTM) organizations connect with customers and drive growth. Automation has…
Demanding Views February 13
Bamboo Rose Teams with Anteriad to Boost ROI with Data-Driven Demand Generation
Balancing efficiency and effectiveness is no small feat for marketing teams operating in competitive industries. The challenge of…
Case Studies February 12
G2 to Acquire Gartner’s Capterra, Software Advice, and GetApp
G2 recently agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from Gartner.…
News Brief February 9
Intentsify Acquires Salutary Data
Intentsify, a global provider of B2B intent data and signal-based GTM solutions, has acquired Salutary Data, a premier…
News Brief February 5
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
