Latest In: Data Strategies

CX daily marketing operations Demand Spring lead nurturing MAP technology marketing automation platform personalization ROI
New Research: 96% Of Marketers Implemented Marketing Automation Platforms In 2021; Renewed Focus On Operational Efficiency

New Research: 96% Of Marketers Implemented Marketing Automation Platforms In 2021; Renewed Focus On Operational Efficiency

A good B2B marketer knows that their marketing automation platform (MAP) is only as effective as the people…

Industry News September 21
6sense Fortella pipeline planning revenue revenue engine revenue engine tech stack revenue technology
6sense CEO Discusses Strategic Acquisition & Its Role In The ‘RevTech Revolution'

6sense CEO Discusses Strategic Acquisition & Its Role In The ‘RevTech Revolution’

Enhancement has been the name of the Q3 game for 6sense and its account engagement platform. The company…

Blog September 21
ABM Accountbased marketing IDG intent data KickFire Triblio
IDG Enhances Service Offering With KickFire Acquisition

IDG Enhances Service Offering With KickFire Acquisition

IDG Communications, Inc., a technology media company, acquired KickFire, an IP address intelligence and first-party intent data provider,…

Industry News September 14
dgr event b2bmx2
B2B Marketing Exchange East
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series