Latest In: Data Strategies
Activate AI artificial intelligence budgets case studies Chris Rooke Economy funnel high-quality lead KPI live events marketing qualified accounts MQA MQLs State of Demand Gen 2025
The demand generation landscape has undergone significant changes over the past year, with a heightened focus on generating…
Feature
December 2
2026 Budget buying groups data data audit pipeline360
B2B marketing has always been about getting the right message to the right buyer at the right time.…
Demanding Views
November 25
Bombora connected TV firmographic firmographic data intent intent data Lead Forensics Leadspace StackAdapt technographic data
StackAdapt has expanded its Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. Officials…
News Brief
November 24
#SPS25 10 Tactical Steps to Become an AI-Native B2B Marketer AI Al Lalani Alexis Carroll Cline Alicia Hale artificial intelligence Building the Future of B2B Marketing with AI Automation & Alignment Content in the Age of AI: Tools and Tips for Stellar Performance Demandbase Emerald Studio Josh Baez NetLine Omnibound AI Pamela Ravetier Rob Jekielek Strategy & Planning Series Strategy Happens in the Margins: The Quiet Return of Curiosity Chaos and the Joy of Not Knowing What Comes Next The Harris Poll Tonya Cooper
If you missed our 12th Annual Strategy & Planning Series (SPS), we have now the four sessions on…
Blog
November 20
intent signals Madison Logic ML Intent Dashboard
Madison Logic announced the launch of ML Intent Dashboard, a single source that visualizes key intent signals for improved campaign performance.…
News Brief
November 20
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic Urchin Tracking Module user experience UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
AI artificial intelligences enterprise intent signals Markaaz sales zoominfo ZoomInfo Copilot Workspace
ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales…
News Brief
November 10
Database Strategies & Contact Acquisition Benchmark Survey
Many B2B marketers are operating in a data vacuum, making critical decisions without a clear view of what…
Blog
November 10
AI AI agents artificial intelligence b2b marketers data Has Martech Failed Marketers? Hightouch MarTech
A new report from Hightouch found that even though marketers most often cite tools as their top pain…
News Brief
November 10
#SPS25 10 Tactical Steps to Become an AI-Native B2B Marketer AI Al Lalani Alexis Carroll Cline Alicia Hale artificial intelligence Building the Future of B2B Marketing with AI Automation & Alignment Content in the Age of AI: Tools and Tips for Stellar Performance Demandbase Emerald Studio Josh Baez NetLine Omnibound AI Pamela Ravetier Rob Jekielek Strategy & Planning Series Strategy Happens in the Margins: The Quiet Return of Curiosity Chaos and the Joy of Not Knowing What Comes Next The Harris Poll Tonya Cooper
If you missed our 12th Annual Strategy & Planning Series (SPS), we have now the four sessions on…
Blog
November 6
DCO dynamic creative optimization MarTech programmatic advertising StackAdapt
StackAdapt announced the general availability (GA) of its MarTech suite, marking a major milestone in the company’s evolution…
News Brief
November 6
behavioral signals FullStory personalization Usetiful
Fullstory has announced its acquisition of Usetiful, a top-rated digital adoption platform best known for deploying guides and…
News Brief
November 3