ADVERTISEMENT

Latest In: Data Strategies

Activate AI artificial intelligence budgets case studies Chris Rooke Economy funnel high-quality lead KPI live events marketing qualified accounts MQA MQLs State of Demand Gen 2025
Activate SoDG 2025 press release image

Beyond the MQL: An Interview with Activate’s Chris Rooke on the Future of Demand Generation

The demand generation landscape has undergone significant changes over the past year, with a heightened focus on generating…

Feature December 2
2026 Budget buying groups data data audit pipeline360
DV Data 360

Great Marketing Starts with Great Data

B2B marketing has always been about getting the right message to the right buyer at the right time.…

Demanding Views November 25
Bombora connected TV firmographic firmographic data intent intent data Lead Forensics Leadspace StackAdapt technographic data
StackAdapt Teamwork, Collaboration, and System Integration Efficient Workflow Processes

StackAdapt Expands ABM Ecosystem with New Integrations

StackAdapt has expanded its Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. Officials…

News Brief November 24
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
#SPS25 10 Tactical Steps to Become an AI-Native B2B Marketer AI Al Lalani Alexis Carroll Cline Alicia Hale artificial intelligence Building the Future of B2B Marketing with AI Automation & Alignment Content in the Age of AI: Tools and Tips for Stellar Performance Demandbase Emerald Studio Josh Baez NetLine Omnibound AI Pamela Ravetier Rob Jekielek Strategy & Planning Series Strategy Happens in the Margins: The Quiet Return of Curiosity Chaos and the Joy of Not Knowing What Comes Next The Harris Poll Tonya Cooper
SPS25 Day One

Get Ready for 2026 with These Four SPS25 Webinars

If you missed our 12th Annual Strategy & Planning Series (SPS), we have now the four sessions on…

Blog November 20
intent signals Madison Logic ML Intent Dashboard
Madison Logic 3D Isometric Flat Conceptual Illustration of Digital Marketing Plan

Madison Logic Unveils New Account, Buying Group Intelligence Capabilities

Madison Logic announced the launch of ML Intent Dashboard, a single source that visualizes key intent signals for improved campaign performance.…

News Brief November 20
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic Urchin Tracking Module user experience UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Business to Business (B2B) Marketing word cloud conceptual design isolated on white background.

Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
AI artificial intelligences enterprise intent signals Markaaz sales zoominfo ZoomInfo Copilot Workspace
B2B, business to business modern computer keyboard 3D illustration

ZoomInfo, Markaaz Partner on Unified, AI-enabled Platform 

ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales…

News Brief November 10
Database Strategies & Contact Acquisition Benchmark Survey
Online Survey Questionnaire Poll Form

Take Our 2026 Database Strategies & Contact Acquisition Benchmark Survey

Many B2B marketers are operating in a data vacuum, making critical decisions without a clear view of what…

Blog November 10
AI AI agents artificial intelligence b2b marketers data Has Martech Failed Marketers? Hightouch MarTech
Hightouch Data Frustrated Businesswomen Analyzing Data on Tablet in Modern Office Setting

Data Accessibility Affecting AI Adoption for B2B Marketers: Hightouch

A new report from Hightouch found that even though marketers most often cite tools as their top pain…

News Brief November 10
#SPS25 10 Tactical Steps to Become an AI-Native B2B Marketer AI Al Lalani Alexis Carroll Cline Alicia Hale artificial intelligence Building the Future of B2B Marketing with AI Automation & Alignment Content in the Age of AI: Tools and Tips for Stellar Performance Demandbase Emerald Studio Josh Baez NetLine Omnibound AI Pamela Ravetier Rob Jekielek Strategy & Planning Series Strategy Happens in the Margins: The Quiet Return of Curiosity Chaos and the Joy of Not Knowing What Comes Next The Harris Poll Tonya Cooper
SPS25 Day One

Watch the SPS25 Webinars When You Want

If you missed our 12th Annual Strategy & Planning Series (SPS), we have now the four sessions on…

Blog November 6
DCO dynamic creative optimization MarTech programmatic advertising StackAdapt
StackAdapt Email Adobe

StackAdapt Launches General Availability of Martech Suite

StackAdapt announced the general availability (GA) of its MarTech suite, marking a major milestone in the company’s evolution…

News Brief November 6
behavioral signals FullStory personalization Usetiful
Fullstory Deal Adobe

Fullstory Acquires Usetiful, Extending Personalized Experience Capabilities

Fullstory has announced its acquisition of Usetiful, a top-rated digital adoption platform best known for deploying guides and…

News Brief November 3
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series