B2B Strategies for Staying Ahead Through Buyer Engagement, Lead Nurture, Branded Demand
Last week, Pipeline360’s Matt Hummel detailed the challenges the B2B industry is currently facing in an article titled…
Demanding Views June 27
Latest In: Data Strategies
Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds
The world is in a strange place right now. Tariffs, layoffs and economic uncertainty are casting a lengthy…
Demanding Views June 20
Gong Partners with Microsoft to Bring Data, Insights Directly into Copilot
Gong is partnering with Microsoft to integrate Gong’s industry-leading revenue artificial intelligence (AI) platform with Microsoft’s productivity applications…
News Brief May 20
Chassis Cab Modernizes with Data-Driven Sales Strategies
As companies expand, they can struggle to keep up with the demand for automated data analysis. The business…
Case Studies May 1
AI’s Role in Optimizing the Marketing Funnel
The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of…
Demanding Views April 18
6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance
Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel…
News Brief March 27
Tiga.ai Raises $2M to Launch AI Agent for Custom Buying Signals
Tiga.ai has raised $2 million in a funding round led by Bull City Venture Partners, Cascade Seed Fund and Virginia…
News Brief March 6
As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams…
Feature March 5
Banzai International Acquires Act-On Software
Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing…
Industry News January 28
Bombora B2B Intent & Audience Data Now Available In Audigent’s Platform
Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help…
Industry News January 24
ZoomInfo & Salesloft Expand Partnership To Help Equip Sellers With AI-Ready Insights
ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers…
Industry News January 16
Marketbridge Expands Into EMEA Via April Six Acquisition
Marketbridge, an integrated growth consultancy and marketing firm, completed its first EMEA acquisition by incorporating April Six, a…
Industry News January 6
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
