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Latest In: Data Strategies

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Marketers: Flip The Funnel And Gain Newfound Confidence With Data

Marketers: Flip The Funnel And Gain Newfound Confidence With Data

While probably 90% of marketing professionals use data when activating their programmatic media campaigns, only a small percentage…

Demanding Views June 17
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Pelco Sees 99% ROI Increase Through Streamlined Marketing Automation

Pelco Sees 99% ROI Increase Through Streamlined Marketing Automation

Pelco by Schneider Electric, a video surveillance company, tapped Marketo to replace its marketing automation system and better…

Case Studies June 14
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Dun & Bradstreet To Acquire Lattice Engines

Dun & Bradstreet To Acquire Lattice Engines

Dun & Bradstreet, a commercial data and analytics company, announced plans to acquire Lattice Engines, an AI-powered customer…

Industry News June 13
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