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Latest In: Data Strategies

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Data: The Key Differentiator In B2B Marketing

Data: The Key Differentiator In B2B Marketing

B2B buying cycles are getting longer and more complex. According to Demand Gen Report research, 58% of buyers…

Demanding Views May 7
account data AI AppExchange Bryan Wade contact data marketing data relationship data salesforce Sigstr Sigstr Relationships
Sigstr Looks To Enhance Account Insights With Salesforce AppExchange Debut

Sigstr Looks To Enhance Account Insights With Salesforce AppExchange Debut

Sigstr, an email signature marketing platform, released Sigstr Relationships on the Salesforce AppExchange.

Industry News May 1
Ben Jackson CIAM customer data Customer Identity and Access Management marketing data partner SAP
SAP Launches New Solution For Managing Customer Data, Partner Access

SAP Launches New Solution For Managing Customer Data, Partner Access

SAP unveiled SAP Customer Identity and Access Management (CIAM) solutions designed to help B2B companies manage customer and…

Industry News May 1
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