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The Future Of B2B Marketing Is On Demand

The Future Of B2B Marketing Is On Demand

B2B marketing has hit a wall. Audiences are getting harder to reach, campaigns are fractured across channels and,…

Demanding Views November 2
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KickFire Unveils New Drift Integration To Enhance Buyer Conversations With Account-Level Data

KickFire Unveils New Drift Integration To Enhance Buyer Conversations With Account-Level Data

KickFire, an IP address intelligence and company identification technology, announced an integration with Drift, a conversational marketing and…

Industry News November 1
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Bad Data-Driven Marketing? Fix Your Layer Cake

Bad Data-Driven Marketing? Fix Your Layer Cake

Most marketers feel pressure to focus on data. But without a real strategy, they wind up staring at…

Demanding Views October 19
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