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Latest In: Demand Generation

B2B buyers B2B consumers B2B Marketing Exchange B2BMX19 customer centricity Forrester Research Steven Casey
#B2BMX Insights: Shifting Power To B2B Consumers Requires Focus On Helping, Not Convincing

#B2BMX Insights: Shifting Power To B2B Consumers Requires Focus On Helping, Not Convincing

Innovations in the B2B marketplace are endless. Most commonly, innovating means putting more control in the buyer's hands.…

Industry News March 1
agents of change B2BMX 2019 buying experience customer experience David Lewis demand factory DemandGen International
Agents Of Change: B2B Customers Now Depend On Valuable, Frictionless Experiences

Agents Of Change: B2B Customers Now Depend On Valuable, Frictionless Experiences

There is one constant variable in the B2B ecosystem: change is inevitable and crucial to the continued growth…

Industry News February 26
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What's Working In Event Marketing: 4 Tactics Driving Event Success At All Stages Of Planning

What’s Working In Event Marketing: 4 Tactics Driving Event Success At All Stages Of Planning

Event marketing is having a major moment in B2B right now. Multiple research reports indicate a rise in…

Industry News February 1
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