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Latest In: Demand Generation

Study: B2B Influencer Marketing Has Yet To Reach Full Potential

Study: B2B Influencer Marketing Has Yet To Reach Full Potential

Influencer marketing may be one of the most beneficial, yet underutilized strategies in B2B marketing, according to a…

Industry News February 7
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GDM Group Unveils Programmatic Ad Buying Solution

GDM Group Unveils Programmatic Ad Buying Solution

Global Digital Marketing Group (GDM Group), a digital marketing performance company, has launched Convertuum, a programmatic solution designed…

Industry News February 1
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You Are What You Measure: The New Reality For B2B Marketers

You Are What You Measure: The New Reality For B2B Marketers

An emphasis on measurement is hardly a new trend in marketing. The explosion of web analytics, followed by…

Blog January 10
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