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Latest In: Demand Generation

buying journey Forrester Research GoDaddy Lori Wizdo sales funnel
From Funnel Cake To Microfunnels: Describing The Modern Buying Journey

From Funnel Cake To Microfunnels: Describing The Modern Buying Journey

During my time at the recent Forrester Forum For Marketing Leaders, I overheard the “f” word quite a bit.…

Blog May 10
campaign management Captora demand gen Paul Albright
Captora Updates Platform To Maximize Digital Top-Of-The-Funnel Efforts

Captora Updates Platform To Maximize Digital Top-Of-The-Funnel Efforts

Captora has introduced several new additions to its Top-of-Funnel (ToFu) digital marketing platform. The updates aim to help…

Industry News May 4
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Act-On Extends Automation Capabilities Beyond Acquisition Marketing

Act-On Extends Automation Capabilities Beyond Acquisition Marketing

Marketing automation provider Act-On Software has released new brand marketing and customer marketing capabilities designed to extend the…

Industry News April 22
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