Marketers Refine Segmentation Strategies To Boost Lead Nurturing Success
B2B buyers rarely make a buying decision on the first touch. Marketers have incorporated lead nurturing initiatives into…
Industry News August 20
Latest In: Demand Generation
LinkedIn’s Updated Sales Navigator Offers Demand Generation Tools For B2B Marketers
LinkedIn's new stand-alone version of its Sales Navigator can stream real-time updates on targeted accounts, a feature that…
Industry News August 7
Marketers Tap Influencers To Build Credible, Buyer-Centric Relationships
Forward-thinking B2B marketers are building relationships with influential members of the community, with the goal of providing more…
Industry News August 6
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
