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Latest In: Demand Generation

NetApp LeadJen

NetApp Gets Healthier Data And Boosts ROI With LeadJen

NetApp, a data storage solution company, developed a new product for electronic health records in response to growing…

Industry News March 11
Andy Zimmerman B2B sales cycle Chief Strategy and Marketing Officer for Corporate Visions Chuck Dulde CMO of Brainshark content marketing mark o'connell President and CEO of SAVO sale marketing alignment SAVO Tim Riesterer VP of Sales Enablement for SAVO
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Content Is The Next Frontier In Aligning Sales And Marketing

The sales and marketing relationship once focused on the quality of the leads being generated by marketing. Now, …

Industry News February 26
Adele Revella B2B buyer personas B2B marketing content marketing mobile marketing President of the Buyer Persona Institute.
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B2B Buyer Personas Getting More Complex

While buyer personas are unique to each company, they all focus on the role each buyer has in…

Industry News February 12
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